5 Ways To Succeed On StumbleUpon

August 12, 2008 at 6:31 am | Posted in Blogging, Business, Communication, Marketing, Online marketing, Social Media, Web 2.0 | 5 Comments
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Let’s talk blog promotion.

I was really glad when Chris Brogan posted this post last week regarding StumbleUpon because I’ve been meaning to write something similar. If you check out the image at the top of this post, you will see a list of top referring sites that have led back to my blog since I began. StumbleUpon is not only at the top of the list, but mentioned several times throughout the list.

(Background: StumbleUpon is a social voting/referral tool. After joining for free, you download the SU toolbar. As you go about your daily business, you have the option of giving a thumbs up or a thumbs down to any page. Likewise, you can connect with friends and “stumble” across sites they have liked.)

Like Chris, I have had lots of traffic thanks to StumbleUpon and highly recommend it. In this blog post, I will give you some helpful advice about using StumbleUpon and then list some other similar sites and why they didn’t work as well for me.

Best Practices For StumbleUpon

You can find some great online resources with SU advice, but here are my personal recommendations:

  • Don’t just vote for your stuff. When I started, I was thumbing up my own work only. This must be a big no-no because I received almost no traffic with this method.
  • Get involved in the community. Duh, I should have known this one. The more friends I made, the better recommended pages were for me and the more eyeballs who would see my posts.
  • At high tide, all ships rise. Like all good web 2.0 tools, this is an “and” economy. Your posts don’t suffer because you thumb up someone else’s. Give thumbs up to authors you trust and SU seems to give you more props for knowing good content.
  • Don’t be a pimp. I don’t stumble all of my posts. I wait until someone else does (which seems to give more stumble-juice) or I only thumb up my best material. This seems to give more “weight” to the ones I do choose.
  • The more you give, you more you get. SU has given me another opportunity to connect with some of the brightest folks I’ve ever met. Don’t try to game the system – you will receive as much or more than you invest into it.

Notice what’s not on that list of referrals at the top? Most of the other social voting/referral sites. Here is my run-down on some of the more prominent ones in this space. (This is just what I have personally observed. If you’ve had success with these, more power to ya.)

Continue Reading 5 Ways To Succeed On StumbleUpon…

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5 Copywriter Lessons From AC/DC

July 16, 2008 at 5:41 am | Posted in Business, Communication, Decision making, Marketing, Online marketing, Social Media, Web 2.0 | 3 Comments
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Courtesy of t.klick via Flickr

Courtesy of t.klick via Flickr

For many of us, AC/DC evokes memories of homecoming dance soundtracks and warm summer nights in a teenager’s Camaro. However, the bad schoolboys of rock have some valuable lessons to impart to copywriters as well.

1: “I’m just making my play. Don’t try to push your luck, just get out of my way…I’m back, back in black”

“A degree in English means you’ll be a high school teacher the rest of your life.” “I guess you don’t ever want to earn enough money to support your family.”

These very statements were told to me as I was contemplating a writing career. And they are bold-faced lies.

If your guidance counselor or girl/boyfriend or parents are trying to dissuade you from the career in writing you want, it is your responsibility to prove them wrong. Make your play in the world and then go back and tell them all about it.

2: “She wanted no applause, just another course…the earth was quaking, my mind was aching…and you shook me all night long”

There are generally two types of writers portrayed on television. You either have the Ginsberg-esque beatnik or the Mad Men type of highball swilling hack.

Like so many other things, the real world is not like that. Being a copywriter is fun, but plan to be on the roller coaster.

Copywriting is not a 9 to 5 job. It takes a lot of effort. You might actually sweat. It is mental activity that takes a physical toll. And it is truly spectacular. But be prepared to work all night long if you have to.

3: “I shoot from the hip. I was born with a stiff, a stiff upper lip”

You don’t want to go off half-cocked (groan), but as with any creative endeavor, you are going to face criticism of your work. Sometimes you will agree with the subjective assessment, and sometimes you won’t.

The best copywriters absorb the critique, compartmentalize it into the professional (not personal) part of their brains, and use it next time if it has any value. (Hint: it usually does.)

However, do not let any evaluation to permanently scar your confidence. Besides a good brain, a stiff upper lip is the most useful part of a writer’s anatomy.

Continue Reading 5 Copywriter Lessons From AC/DC…

Writing Content In A Web 2.0 World

June 4, 2008 at 5:39 am | Posted in Blogging, Communication, Facebook, General, Marketing, MySpace, Online marketing, Search, Second Life, SEM, SEO, Social Media, User generated content, Web 2.0, White paper | 11 Comments
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You’ve heard all the hype about Web 2.0, but what does it all mean? How will it affect your business?

How do you communicate with potential readers and customers in this new era?

My free white paper, Writing Content in a Web 2.0 World, answers these questions and:

  • What exactly is Web 2.0?
  • How should your writing style change?
  • How has online interaction changed and what will this mean for the future of business?
  • What is the secret new currency in this market?

Download the white paper here: Writing Content in a Web 2.0 World

(The white paper is in PDF format. Download the latest version from Adobe here.)

And of course, please join the conversation! Leave comments here with your thoughts and suggestions for this or future white papers.

I considered requiring you to subscribe to my enewsletter to download the white paper. After all, if you were interested in this subject, it’s a sure bet you will be interested in my other content.

However, I’ve decided that this requirement does not fit well with my overall strategy or the community environment found in a Web 2.0 world.

Rather, I would just ask that you consider subscribing via email or RSS. Thanks!

How To Be An A-List Blogger – Study, Study, Study (Part 4)

May 22, 2008 at 6:04 am | Posted in Advertising, Anderson, Chris - The Long Tail, Blogging, Books, Communication, General, Gladwell, Malcolm - Blink, Godin, Seth - Meatball Sundae, Heath, Chip and Dan - Made To Stick, Jaffe, Joseph - Join The Conversation, Marketing, Ogilvy, David - On Advertising, Online marketing, Research, Social Media, Taleb, Nassim Nicholas - The Black Swan, Turow, Joseph - Niche Envy, User generated content, Web 2.0 | 5 Comments
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Update: Welcome Stumblers! If you like this article, please show your love via StumbleUpon. Thanks!

In this installment of the series, I will cover all of the books, magazine, websites, and podcasts that you need to become an A-List Blogger. These resources will give you the ammo to be the very best in your field. (And if you think this amount of reading, watching, researching, and learning is impossible, visit tomorrow when I will share the secrets of how to carve out at least 10 hours per week to study.)

Marketing has a funny relationship with education, research, and good, ol’ fashioned studying. Maybe it’s because the communicative aspect of marketing comes naturally to us that we forget there’s a lot of hard work that needs to happen, too. In short, you cannot be a good blogger or marketer without studying your craft.

You Can Study Communication?

From David Ogilvy: “This willful refusal to learn the rudiments of the craft is all too common. I cannot think of any other profession which gets by on such a small corpus of knowledge. (page 21)” Sometimes the flashy new tools or the expense accounts or the pursuit of new clients can all distract us from our responsibility to constantly improve our game.

And while the world around is may be shifting from books to blogs, an A-list blogger or marketer perhaps should think in terms of content or research or media, regardless of the medium. Read, watch, and listen to as much as possible, and think critically about whether the message has value.

Help Me Help You Help Me

Of course, I can only speak from my own experience. But I thought it might be helpful to outline the books, blogs, podcasts, and other forms of blogging/marketing research in which I’ve partaken during the last year.

This isn’t meant to come off as boastful. My main goal is to impress upon you the importance of continual professional education, then see you buy or subscribe to these resources and suggest new resources to me.

Continue Reading How To Be An A-List Blogger – Study, Study, Study (Part 4)…

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