What Is Twitter? A Beginners Guide

August 11, 2008 at 7:04 am | Posted in Blogging, Business, Communication, Marketing, Online marketing, Public Relations, Social Media, Twitter, Web 2.0 | 5 Comments
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Courtesy of aaardvaark via Flickr

Courtesy of aaardvaark via Flickr

You may have heard of Twitter and be a little confused. Early adopters have been playing around with it for a couple of years, but Twitter finally seems to be making it into the mainstream.

This is a brief users guide for those curious about how it works, wondering about its value, and wanting to get the most from the experience.

What Is Twitter?

Twitter is commonly referred to as “micro-blogging.” While this is an accurate description, I’ve found that it confuses some people (non-bloggers especially).

Imagine it is a post-it note. You don’t have a lot of space (140 characters) so brevity is required. When you jot something down on your post-it note, it gets stuck to your refrigerator door, much like you might do at home. However, in this scenario, anyone can see the notes posted on your frig. And you can see anyone else’s.

How Does It Work?

Like most web 2.0 applications, the best advice is to just try it out. (You can’t do it wrong and you won’t break it – just give it a whirl.)

You sign up with a name of your choice. After that, find people you know or are interested in following. Twitter can pull from your email contacts to see if your friends and family already have Twitter accounts.

Twitter accounts are identified with an “at” symbol in front. So when discussing your Twitter account, you would say @YourName. Events use a hash mark. For instance, you can search for all Olympic tweets using #080808.

You can view anyone’s notes (or “tweets”) and anyone can sign up to view yours. Don’t worry – you will get an email letting you know every time someone follows you.

And of course, all of this is free.

Continue Reading What Is Twitter? A Beginners Guide…

Sometimes Breasts Aren’t Enough, Julia Allison

July 28, 2008 at 6:25 am | Posted in Blogging, Business, Communication, Facebook, Marketing, Online marketing, Public Relations, Social Media, Twitter, Web 2.0 | 11 Comments
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Courtesy of jbhill via Flickr

Courtesy of jbhill via Flickr

I have been trying to figure out why WIRED’s cover story on Julia Allison incensed me so much.

You won’t find me bashing Paris Hilton or her ilk on this blog. As someone who barely watches TV, her brand of reality-show insta-celebs barely register on my consciousness. However, I do dwell in the PR world, the internet world, the social media world…and when you screw around in that world, I consider you fair game.

I don’t normally do hit pieces. I am usually positive about how marketing/PR/advertising can make the world a better place (no small task, believe me). But the Julia Allison story deserves some response on this blog because it illustrates:

1. How not to do PR

2. How not to use web 2.0 social media tools

3. How not to run a magazine

Here’s a quick recap of the article: WIRED portrays the piece as a “how-to,” giving advice on the art of online self-promotion. It details how a woman in her mid-20s weaseled into the digital pages of Gawker, Valleywag, and (now) WIRED.

On the splash page before the article, WIRED writes, “She can’t act. She can’t sing. She’s not rich…[S]he’s an internet celebrity.” In case you missed the underlying message, it’s that WIRED just gave a cover story to someone devoid of talent. Here is why Julia Allison is a terrible example of self-promotion, a warning of the missteps of public relations, and why WIRED ought to be ashamed.

Continue Reading Sometimes Breasts Aren’t Enough, Julia Allison…

Make Money Writing A Blog – Guaranteed!

July 14, 2008 at 6:50 am | Posted in Advertising, Blogging, Business, Communication, Marketing, Online marketing, Public Relations, Social Media, Twitter, Web 2.0 | 9 Comments
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Courtesy of jbhill via Flickr

Courtesy of jbhill via Flickr

Please forgive the link-bait title. But I do have a guaranteed way for you to make money from your blog. (Do I sound like a huckster yet? Stay with me.)

Gather ’round, kiddies, because this could change your life. And this secret is free.

The secret to making money through your blog is: Be Amazing.

Surprised? The inconvenient truth of the internet is that it works the same way as the real world. In order to make money, you have to work hard and be good at what you do. The pyramid schemes are bunk and no one gets rich quick.

Believe me? You should. And if you do, I have just freed you from the shackles of mediocrity. Can I hear an AMEN?!

Mitch Joel runs a blog and a weekly podcast, both entitled Six Pixels of Separation. Here’s what he says in SPOS #108:

“Everybody wants to know: How do you make money in this stuff [roughly, the online channel]? …It was really cool to see David [Usher] and Michael McCardy [from EMI] really take a different stance. And they were like, ‘You know what, guys? If you create something really amazing, whether its music…or products or services, people are gonna notice. These channels are gonna enable you to spread these messages far and wide. And because they will, you’re going to get more sales than you could ever imagine possible.'”

In other words, don’t blame the microphone if you have nothing to say. Mitch goes on to explain his reaction:

Continue Reading Make Money Writing A Blog – Guaranteed!…

The First Tweet-Up

June 17, 2008 at 6:18 am | Posted in Blogging, General, Marketing, Online marketing, Social Media, Twitter, Web 2.0 | 3 Comments
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I went to my first tweet-up on Thursday and had a blast. The Colonel from the Chicago Tribune hosted the event and it had a surprisingly large turn-out. I’d like to tell you about my experience and give yet another reason you social media types and marketers need to be poking a toe into the twitter water.

A What?

A tweet-up is a meet-up conceived on Twitter and/or bringing together folks who follow each other through the service. While everyone there used Twitter, the social media capabilities spread far and wide, including Stumblers, Yelpers, and good ol’ bloggers.

Two Chicago Traditions – Talking and Drinking

I didn’t know anyone there, but it was not difficult to discern that the chatty, type-A personalities in the front were my people. @BobbiDigital said it best – “I just looked for the people on their iPhones.” I met some nice folks, including @kvetchingeditor, @BrentDPayne, RodRakic, and @LenKendall.

There weren’t a lot of strictly marketing people there (I didn’t have a chance to say hello to local marketing celebrity @Armano), but it was still useful to hear how other people were using social media. Maybe it was especially advantageous that they didn’t use it for their day job.

Continue Reading The First Tweet-Up…

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