Thank Yous And New Pages

August 3, 2008 at 9:18 am | Posted in Blogging, Books, Communication, Marketing, Meta, Online marketing, Social Media, Web 2.0 | 1 Comment
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This isn’t a regular blog post. I wanted to take a moment on this beautiful Sunday morning just to thank you. Yes, you.

Readers of OnlineMarketerBlog sent a lot of traffic here in July. In fact, we more than doubled the pageviews of our previous best month.

And thanks goes to you. The blog only got this much traffic because you guys told your friends to subscribe, shared articles on Twitter and FriendFeed, linked to it from your own blogs, stumbled it, mixxed it, sphunn it, and just otherwise kicked @ss.

I will return to regular postings tomorrow, but today, I wanted to carve out a space to give you a very sincere thank you.

New Pages

You will notice two new tabs in the navigation.

  • The “Best Of…” page is a collection of posts that this blog’s readers have most enjoyed. It is a great place to send newbies who want to know what this blog is all about, and a place for long-time readers to learn what the community has liked.
  • The “Books You Need” page is a list of books mentioned on the blog. You may know that I read a lot and mention the best books here on the blog. I wanted to give you all a space to peruse and buy those books on Amazon.com. (This list will remain only books I recommend; negatively reviewed or mentioned books will not make the cut, so you can trust the list to be the best books in marketing and social media.)

I hope these pages are useful to you. And again, please accept my thanks for your faithful readership. I don’t take it for granted.

DJ

Last Minute Gift Ideas For The Social Good

December 13, 2007 at 5:52 am | Posted in Advertising, Collective Responsibility, Communication, Decision making, General, Marketing, Online marketing, Responsibility | 1 Comment
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If you are planning on doing any of your holiday shopping online (and I suspect you are), then here are some ideas for gifts that keep on giving to the social good. Forget the “socks ‘n’ underwear” presents this year, Grandma – why not help change the world instead?

BooksWeLike

I use the BooksWeLike page which benefits my former employer. Just search for the book, CD, or DVD you want and it will display with purchasing options of Amazon.com, Powells, Barnes & Noble’s, etc. You can purchase from the online store of your choice. After you click on the store’s button (on the right after you find your product), you will notice that the URL is changed slightly (i.e. it ends with “we_like18-20). This is how the referral program tracks everything and a portion of your purchase will go to whomever you have selected.

Would you like human rights with your coffee?

Not many people know that coffee is a prime example of a cheap commodity for America that has historically (and royally) screwed over the people that produce it. Since some of the best coffee is grown in poorer counties, distributors have routinely manipulated the price, forcing the growers to produce more no matter what the cost in quality and human rights. My first job was as a barista and coffee has been an integral part of my life every since. (And if you are ever in the Youngstown or Canfield, OH, area, stop in at Peaberry’s and tell them I sent you.)

Here is a list of other coffee vendors also changing the world:

  • A friend of mine used to work for Counter Culture Coffee and I am so impressed by their standards. They fly out and meet the growers, ensure they get a fair price for their goods (fair trade certified), and insist on safe practices (for the grower and the consumer) by pushing organic and environmentally sustainable practices. Look around and then buy some coffee or gear. (Did I mention that the coffee is delicious? If you’re in DC, stop into Murky Coffee – they brew it and have the best staff in the whole world.)
  • Crop to Cup Coffee looks to be along the same vein, focusing on family farmed coffee. Check out their beans and the awesome gift basket at the bottom of the page. (Added bonus: when you buy, apparently you can donate extra to that particular farmer – great idea!)
  • As I type this, I am sipping on some Just Coffee coffee. Both the website and the packaging shout out transparency – these guys let you know where every cent you’re paying is going along the supply chain. You can learn about the importance of air roasting, pre-financing, and sustainability from their website and packaging. (A note about the packaging – while I love that you advertise delivery by bike or longboard in Madison, how about adding a URL?) I recommend the Ethiopian Harrar…so good.

Do good for do-gooders

So often people are frustrated because everyone on their list has everything they need. Use this opportunity to support something good in the world. Imagine you are the person who is impossible to shop for: would you rather have another sweater or buy a cow for someone in Africa? One gift will keep you warm for a season; the other for a lifetime.

Here is a list of groups we support, monetarily or in spirit (plus, most or all donations are tax-deductible).

And if you have read this far, I want you to know that my gift is having a readership who cares about communication and the success of this modest blog. It is a gift every time you send a post to a friend, bookmark this site, subscribe, and vote for me. I can see who you folks are and it means so much. Thank you for that gift.

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