Tags: blogging, blogs, Business, Communication, Marketing, micro-blogging, Online marketing, Social Media, Twitter, Web 2.0
This is a brief users guide for those curious about how it works, wondering about its value, and wanting to get the most from the experience.
What Is Twitter?
Twitter is commonly referred to as “micro-blogging.” While this is an accurate description, I’ve found that it confuses some people (non-bloggers especially).
Imagine it is a post-it note. You don’t have a lot of space (140 characters) so brevity is required. When you jot something down on your post-it note, it gets stuck to your refrigerator door, much like you might do at home. However, in this scenario, anyone can see the notes posted on your frig. And you can see anyone else’s.
How Does It Work?
Like most web 2.0 applications, the best advice is to just try it out. (You can’t do it wrong and you won’t break it – just give it a whirl.)
You sign up with a name of your choice. After that, find people you know or are interested in following. Twitter can pull from your email contacts to see if your friends and family already have Twitter accounts.
Twitter accounts are identified with an “at” symbol in front. So when discussing your Twitter account, you would say @YourName. Events use a hash mark. For instance, you can search for all Olympic tweets using #080808.
You can view anyone’s notes (or “tweets”) and anyone can sign up to view yours. Don’t worry – you will get an email letting you know every time someone follows you.
And of course, all of this is free.
Tags: Advertising, Business, Communication, failure, Marketing, Online marketing, Social Media, success
Marketers are confused these days. The things that have worked for decades aren’t working anymore. Can you imagine if you worked for 30 years in your given vocation and then, almost over night, all the rules changed?
In truth, marketing is only now becoming what it truly should have been – a conversation. Less lies, less spin. Marketers have been shoveling marshmallow fluff down the mouths of Americans and telling them it’s broccoli. And suddenly, as quick as you can confuse metaphors, we find that the emperor has no clothes.
I admit I’ve been frustrated with the old-school marketers. “What is with these guys, and why can’t they get it together?” But that’s not fair. Their whole world has shifted beneath them. I came to a better understanding watching a recent Robert Scoble interview with IBM engineer Mike Moran. (I highly encourage you to check it out: Robert Scoble’s interview with Mike Moran. It’s only 12 minutes long and well worth your time.)
Moran gives a cogent explanation of why marketers are having such a difficult time in the new web 2.0 environment. Here is a small sample:
“The change that’s really happening is you have to learn how to attract people to your message rather than pushing it at them. You have to figure out how you’re going to listen when they talk back. And you also have to watch what they do. Those three things are really critical because once you do them, you have to figure out how to respond.
Those three things are really critical because once you do them, you have to figure out how to respond. When I say ‘Do it wrong quickly,’ it’s not you trying to do it wrong, it’s that you kind of admit that what you’re doing is probably wrong because it usually is. And then you have to look back at the feedback from your target market to see how far off it is so that you know what to do next. And that’s really a tough change for a lot of marketers.
That seems really simple, but think of it: a whole industry has changed in a matter of what, less than a decade? That is pretty outstanding. It’s going from monologue to dialogue, from lecture to conversation, from directing to caring, from crossed fingers to metrics.
Tags: Communication, happiness, recommendations, thank you, Thanks
This isn’t a regular blog post. I wanted to take a moment on this beautiful Sunday morning just to thank you. Yes, you.
Readers of OnlineMarketerBlog sent a lot of traffic here in July. In fact, we more than doubled the pageviews of our previous best month.
And thanks goes to you. The blog only got this much traffic because you guys told your friends to subscribe, shared articles on Twitter and FriendFeed, linked to it from your own blogs, stumbled it, mixxed it, sphunn it, and just otherwise kicked @ss.
I will return to regular postings tomorrow, but today, I wanted to carve out a space to give you a very sincere thank you.
You will notice two new tabs in the navigation.
- The “Best Of…” page is a collection of posts that this blog’s readers have most enjoyed. It is a great place to send newbies who want to know what this blog is all about, and a place for long-time readers to learn what the community has liked.
- The “Books You Need” page is a list of books mentioned on the blog. You may know that I read a lot and mention the best books here on the blog. I wanted to give you all a space to peruse and buy those books on Amazon.com. (This list will remain only books I recommend; negatively reviewed or mentioned books will not make the cut, so you can trust the list to be the best books in marketing and social media.)
I hope these pages are useful to you. And again, please accept my thanks for your faithful readership. I don’t take it for granted.
Tags: Business, Communication, Marketing, Online marketing, Social Media, social networks, Web 2.0
Social networks are all the rage and many of my posts at OnlineMarketerBlog recommend social tools for businesses. However, there are potential pitfalls to consider before you facilitate interaction between customers and your business.
Here are 21 things your business should consider before starting a social network:
Internal (Your Business Capabilities)
1. Can you invest the necessary resources to run a social network properly? Can you afford the tens or hundreds of thousands of dollars it takes to properly create and staff this resource?
2. What is the role of marketing, sales, IT, customer service, advertising, HR, etc.? Social networks often delve into all of these departments and more. Make sure all of your teams are engaged, enthused, and prepared.
3. While the potential ROI of a social network is proven, is this the best investment of your time? If you don’t have a unique product or your customers aren’t enthused (or your product isn’t any good), don’t look to a social network to solve your problems.
4. What are your expectations – number of members, amount of content, etc – on a weekly, monthly, and yearly basis? Create little benchmarks to ensure you do not go far off course.
5. Will your employees have their own voice on the network? Will they use their full names? This transparency can be daunting, but it can also provide high emotional buy-in from employees.
6. Is the correct employee in charge of the social network? This is often not the highest paid or the most experienced.
7. Which came first: customer need, company strategy, or cool technology? If it’s anything besides customer need, reconsider everything.
Tags: awesomeness, blogging, blogs, Business, Communication, Make money, profit, Social Media, Twitter, Web 2.0
Please forgive the link-bait title. But I do have a guaranteed way for you to make money from your blog. (Do I sound like a huckster yet? Stay with me.)
Gather ’round, kiddies, because this could change your life. And this secret is free.
The secret to making money through your blog is: Be Amazing.
Surprised? The inconvenient truth of the internet is that it works the same way as the real world. In order to make money, you have to work hard and be good at what you do. The pyramid schemes are bunk and no one gets rich quick.
Believe me? You should. And if you do, I have just freed you from the shackles of mediocrity. Can I hear an AMEN?!
“Everybody wants to know: How do you make money in this stuff [roughly, the online channel]? …It was really cool to see David [Usher] and Michael McCardy [from EMI] really take a different stance. And they were like, ‘You know what, guys? If you create something really amazing, whether its music…or products or services, people are gonna notice. These channels are gonna enable you to spread these messages far and wide. And because they will, you’re going to get more sales than you could ever imagine possible.'”
In other words, don’t blame the microphone if you have nothing to say. Mitch goes on to explain his reaction:
Tags: blogging, Business, Communication, company, content, corporate, how-to, HowTo, Marketing, Online marketing, Social Media, tutorial, UGC, user generated content, Web 2.0, Web2.0, White paper, white papers, writing
You’ve heard all the hype about Web 2.0, but what does it all mean? How will it affect your business?
How do you communicate with potential readers and customers in this new era?
My free white paper, Writing Content in a Web 2.0 World, answers these questions and:
- What exactly is Web 2.0?
- How should your writing style change?
- How has online interaction changed and what will this mean for the future of business?
- What is the secret new currency in this market?
Download the white paper here: Writing Content in a Web 2.0 World
(The white paper is in PDF format. Download the latest version from Adobe here.)
And of course, please join the conversation! Leave comments here with your thoughts and suggestions for this or future white papers.
I considered requiring you to subscribe to my enewsletter to download the white paper. After all, if you were interested in this subject, it’s a sure bet you will be interested in my other content.
However, I’ve decided that this requirement does not fit well with my overall strategy or the community environment found in a Web 2.0 world.
Tags: blogging, Communication, curious, curiousity, Marketing, motivation, Online marketing, passion, Social Media, Web 2.0
In this continuing series, I am covering how you can become not only the best blogger you can be, but also how to become recognized in your field and thus adequately compensated. The first two installments covered tactics – commenting and optimizing for search – but in this third post, I am making it more personal.
There are traits that are uniquely ideal for blogging. I believe the most important of these traits is curiosity.
But how can something as abstract as curiosity lead to concrete blogging results, nay success? What are the benefits of curiosity? I’ve gathered some of the best comments on this topic and I hope it proves enlightening. (If so, please feel free to comment below and subscribe to be notified of future posts on the subject.)
The Pain of Not Knowing
Curiosity is arguably caused by the pain – or perhaps frustration – of a gap in knowledge. Most of us have experienced this condition in acute or chronic form.
Long-time readers of this blog know of my appreciation for Chip and Dan Heath’s Made to Stick. They quote behavioral economist George Loewenstein on his gap theory of curiosity: “[Loewenstein] says that as we gain information we are more and more likely to focus on what we don’t know. Someone who knows the state capitals of 17 of 50 states may be proud of her knowledge. But someone who knows 47 may be more likely to think of herself as not knowing 3 capitols” (pg. 89).
Email updates via Feedburner:
Subscriptions via RSS:
What Folks Are Saying About OnlineMarketerBlog…"I do so love this piece. Great threading of lots of interesting points...Great view here so thanks."
-Chris Brogan, ChrisBrogan.com
"I like to read smart blogs. So when I started looking for bloggers to review my book, Toy Box Leadership, one my first choices was DJ Francis at onlinemarketerblog.com."
-Michael Waddell, author of Toy Box Leadership
"I've enjoyed your posts...Keep up the good work."
-Myles Bristowe, President-elect, American Marketing Association - Boston Chapter
"Thoughtful response to my Fast Company column..."
-Rob Walker, Murketing blog
"...I think we agree on solutions."
-Chip Heath, Co-author of Made To Stick
"If marketing is viral, you are the pathogen — and I mean that in the positive, cutting-edge sense of the word."
Vote!If you like this blog, please vote for it at the Blogger's Choice Awards
Thanks for visiting OnlineMarketerBlogOnline marketing is easy. Well, as easy as real-life marketing is. It's not about widgets or flashy gizmos - it's about relationships, trust, and transparency.
Everyone will have to be an online marketer at some point. So jump on in; the water is fine.