Tags: blogging, blogs, Email, pitching, PR, Public Relations
There’s been a lot of hubbub around pitching to bloggers. The Chris Andersons and Gina Trapanis of the world don’t want to be solicited to by PR companies. They have some good points – including explicit warnings not to email them – and I don’t fault them for their actions.
However, PR does serve a valuable purpose in business and it’s certainly not going to disappear in the new media landscape. In this post, I will describe essential elements of a stellar PR pitch to a blogger.
The Right Pitch
- Short: The total email was 130 words long. Already, this sends the message that she respects my time.
- Introduction: In one sentence, she explains who she is, who the client is, and why she’s writing to me.
- Description: Again in one sentence, she sums up the product with a minimum of the adjectives that decrease believability (“best,” “great,” “unique,” etc).
- Seduction: I would have made the mistake of describing at least one feature or benefit. Instead, Christina piques my interest just enough and then leaves me two links from which to garner the specs. I had clicked these links before I even finished reading the email.
Tags: blogging, blogs, Marketing, save time, time management, time savings
I recently suggested quite a few media outlets to cover if you hope to be an A-list blogger. In my guest post, I explain how you can create time to do so.
I guarantee that if you follow the guidelines, you will create a minimum of 15 extra hours per week. Imagine using all of this time to research your dream profession, write a blog about it, promote that blog, and achieve the success you want. Heck, maybe that means finally being able to quit your day job.
Don’t expect it to be easy. These are life-changing suggestions and they require effort. But I know they work – I’ve been living by these guidelines myself for almost 8 months. Read more at the guest post: Could you find an extra 15 hours?