5 Copywriter Lessons From AC/DC

July 16, 2008 at 5:41 am | Posted in Business, Communication, Decision making, Marketing, Online marketing, Social Media, Web 2.0 | 3 Comments
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Courtesy of t.klick via Flickr

Courtesy of t.klick via Flickr

For many of us, AC/DC evokes memories of homecoming dance soundtracks and warm summer nights in a teenager’s Camaro. However, the bad schoolboys of rock have some valuable lessons to impart to copywriters as well.

1: “I’m just making my play. Don’t try to push your luck, just get out of my way…I’m back, back in black”

“A degree in English means you’ll be a high school teacher the rest of your life.” “I guess you don’t ever want to earn enough money to support your family.”

These very statements were told to me as I was contemplating a writing career. And they are bold-faced lies.

If your guidance counselor or girl/boyfriend or parents are trying to dissuade you from the career in writing you want, it is your responsibility to prove them wrong. Make your play in the world and then go back and tell them all about it.

2: “She wanted no applause, just another course…the earth was quaking, my mind was aching…and you shook me all night long”

There are generally two types of writers portrayed on television. You either have the Ginsberg-esque beatnik or the Mad Men type of highball swilling hack.

Like so many other things, the real world is not like that. Being a copywriter is fun, but plan to be on the roller coaster.

Copywriting is not a 9 to 5 job. It takes a lot of effort. You might actually sweat. It is mental activity that takes a physical toll. And it is truly spectacular. But be prepared to work all night long if you have to.

3: “I shoot from the hip. I was born with a stiff, a stiff upper lip”

You don’t want to go off half-cocked (groan), but as with any creative endeavor, you are going to face criticism of your work. Sometimes you will agree with the subjective assessment, and sometimes you won’t.

The best copywriters absorb the critique, compartmentalize it into the professional (not personal) part of their brains, and use it next time if it has any value. (Hint: it usually does.)

However, do not let any evaluation to permanently scar your confidence. Besides a good brain, a stiff upper lip is the most useful part of a writer’s anatomy.

Continue Reading 5 Copywriter Lessons From AC/DC…

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Make Money Writing A Blog – Guaranteed!

July 14, 2008 at 6:50 am | Posted in Advertising, Blogging, Business, Communication, Marketing, Online marketing, Public Relations, Social Media, Twitter, Web 2.0 | 9 Comments
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Courtesy of jbhill via Flickr

Courtesy of jbhill via Flickr

Please forgive the link-bait title. But I do have a guaranteed way for you to make money from your blog. (Do I sound like a huckster yet? Stay with me.)

Gather ’round, kiddies, because this could change your life. And this secret is free.

The secret to making money through your blog is: Be Amazing.

Surprised? The inconvenient truth of the internet is that it works the same way as the real world. In order to make money, you have to work hard and be good at what you do. The pyramid schemes are bunk and no one gets rich quick.

Believe me? You should. And if you do, I have just freed you from the shackles of mediocrity. Can I hear an AMEN?!

Mitch Joel runs a blog and a weekly podcast, both entitled Six Pixels of Separation. Here’s what he says in SPOS #108:

“Everybody wants to know: How do you make money in this stuff [roughly, the online channel]? …It was really cool to see David [Usher] and Michael McCardy [from EMI] really take a different stance. And they were like, ‘You know what, guys? If you create something really amazing, whether its music…or products or services, people are gonna notice. These channels are gonna enable you to spread these messages far and wide. And because they will, you’re going to get more sales than you could ever imagine possible.'”

In other words, don’t blame the microphone if you have nothing to say. Mitch goes on to explain his reaction:

Continue Reading Make Money Writing A Blog – Guaranteed!…

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