Thank Yous And New Pages

August 3, 2008 at 9:18 am | Posted in Blogging, Books, Communication, Marketing, Meta, Online marketing, Social Media, Web 2.0 | 1 Comment
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This isn’t a regular blog post. I wanted to take a moment on this beautiful Sunday morning just to thank you. Yes, you.

Readers of OnlineMarketerBlog sent a lot of traffic here in July. In fact, we more than doubled the pageviews of our previous best month.

And thanks goes to you. The blog only got this much traffic because you guys told your friends to subscribe, shared articles on Twitter and FriendFeed, linked to it from your own blogs, stumbled it, mixxed it, sphunn it, and just otherwise kicked @ss.

I will return to regular postings tomorrow, but today, I wanted to carve out a space to give you a very sincere thank you.

New Pages

You will notice two new tabs in the navigation.

  • The “Best Of…” page is a collection of posts that this blog’s readers have most enjoyed. It is a great place to send newbies who want to know what this blog is all about, and a place for long-time readers to learn what the community has liked.
  • The “Books You Need” page is a list of books mentioned on the blog. You may know that I read a lot and mention the best books here on the blog. I wanted to give you all a space to peruse and buy those books on (This list will remain only books I recommend; negatively reviewed or mentioned books will not make the cut, so you can trust the list to be the best books in marketing and social media.)

I hope these pages are useful to you. And again, please accept my thanks for your faithful readership. I don’t take it for granted.



You Might Be A Marketing Blogger If…

June 3, 2008 at 5:42 am | Posted in Blogging, General, Marketing, Meta, Online marketing | 3 Comments
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I find that marketers and bloggers are usually funny people and I was thinking about all of the ways we’re just a tad different than other folks.

So, without any delay, and in a Jeff Foxworthy-esque voice, I present: “You might be a marketing blogger if…”

  • You go through life wishing you could A/B test your own conversation. At the singles bar: “If I would have said ‘Hey babe’ instead of ‘Hello,’ could I have improved the response…”
  • You can decipher this sentence: FYI – I’ll get the ROI on the KOLs before COB.
  • You save all of the direct mail that comes to the house “just to see what the old guys are up to.”
  • Your wife asks if this dress makes her look fat and your first thought is “I’m gonna need some market research before I say anything.”
  • Continue Reading You Might Be A Marketing Blogger If……

Get THINKing

May 6, 2008 at 5:46 am | Posted in General, Marketing, Meta, Online marketing | Leave a comment
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I am glad to announce that my first guest blog post has debuted on THINKing, the blog of My Creative Team. You can read it here:

Many thanks to Harry Hoover for making this happen. Be sure to visit their blog and website.

And for THINKing readers who want to keep up to date with OnlineMarketerBlog, don’t forget to subscribe. Thanks for checking out the site.

PS: Some late breaking news – I just found out that I made the Junta42 list for top content marketing blogs at #51. Thanks to all my readers!

New Address: Now

March 18, 2008 at 6:20 am | Posted in General, Marketing, Meta, Online marketing | Leave a comment
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Hello all – this is just a quick administrative note for your Tuesday. You will notice that all of the URLs for the site read instead of I changed it up because it’s a little more professional and easier to remember.

All of the old wordpress URLs redirect to the new address, so there’s nothing to fear. But you may want to update the address in your browser favorites or in your RSS reader (if you use one).

I will be back later this week with some more posts about online marketing and I have a special surprise coming up in the next day or so! I won’t tell you what it is now, but I am very excited. Stay tuned!

With all the growth here at the OnlineMarketerBlog, don’t forget to spread the news. Everyone has a marketing/communications/PR person in their office, or maybe just an uncle in the biz. Send them the new URL and tell them to subscribe. They will thank you for it!

OK, self-promotional screed finished – more online marketing posts coming up very soon. Thanks for reading!


February 19, 2008 at 6:07 am | Posted in Communication, Email, General, Marketing, Meta, Online marketing | 1 Comment

I’m not one to toot my own horn, but I would like to thank Noemi and the folks at the Bloggy Awards for their kind article about OnlineMarketer.

Their constructive criticism is well-taken. Sometimes I spend so much time generating content for the blog that I forget simple lay-out items. Watch for (some) changes in the coming days, mostly focused on easing navigation and removing clutter.

Finally, thanks for this: “Online Marketer is a rather enjoyable read. Despite the ‘seriousness’ of the blog’s theme, the writer manages to present his ideas in a light and engaging manner… Just for the simple way of presenting marketing ideas, Online Marketer deserves to be hailed.” This has been my goal from the start: to impress upon readers the need to be online marketers and helping to simplify the task. It’s all about communication and relationships.

So thanks again! If you have constructive criticism or have suggestions for upcoming posts, feel free to write me at ireallylikerobots [at] gmail [dot] com. The popular three-part series about successful holiday solicitation emails originated from a reader just like you.

And just two last things: remember to forward articles that you like to friends and co-workers and also subscribe. And thanks for reading!

Do The Right Thing

December 5, 2007 at 5:32 am | Posted in Advertising, Communication, General, Meta, Online marketing | Leave a comment
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I have a request for you all: Please vote for me at the Bloggers Choice Awards!

I am already on page 3 out of over 102 pages and it would mean a lot of exposure if I could be on pages 1 or 2. Voting takes about 20 seconds and is free. All you need to do is care about the future of this blog. And if you ask your friends to vote too, I would really, really appreciate it. (Heck, while you’re at it, get them to subscribe as well.)

If we bumrush the charts right now, I am hoping that early push will provide the momentum for later down the line. You are the key to that! If you find anything on this blog useful or insightful, please show your love by voting today.


Thank You

November 21, 2007 at 7:16 am | Posted in Communication, General, Marketing, Meta, Online marketing | Leave a comment
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I have enlisted so much help over the past couple of weeks in an effort to get this blog up and running. And man, have you guys responded. So many people have pitched in and I am awed by your support. I’d like to take just a moment to thank you.

So many people – family, friends, former co-workers – have done something to get the word out. I have heard about you telling your friends, seen mention of the blog in your email signatures and gmail status bars, noticed the and Firefox bookmarks, and I have been amazed by your evangelism and support.

You might not realize this, but I wake up at 5am (or earlier) to write this blog. It’s a time when work and family do not yet need me and I can focus solely on this project. And in those cold, dark mornings, it means a lot to know you’re there. To know that you were that visit or that click, to know that you give a damn about something as nerdy as online marketing. Or maybe that you just give a damn for me. Whatever your reasons, it does not go unnoticed.

Thank you.

Review: First Impressions And Length Matters

November 20, 2007 at 5:56 am | Posted in Communication, General, Marketing, Meta, Online marketing, Usability | Leave a comment
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I am into the double digits in regards to number of posts (in one month no less!) and I have already realized I could be messing up two very important things: the headline and the length of content.

Here’s what I’ve done well re: headline:

  • Numbered/bulleted lists
  • Descriptive words good for headers (optimized search)

And here’s what I could improve re: headlines:

  • General/blasé headlines
  • Not enough hooks – numbers, question, etc
  • Most do not fulfill a promise
  • Do not think enough about the niche marketer reader AND the regular Joe
  • Focusing on my niche (regular people who have to be online marketers)

There are more for both categories, but these are the ones that seem most relevant to me this morning. I think I was in the middle in terms of having truly descriptive sentences. Check out Magnetic Headlines for great advice.

Secondly, how are the length of my posts? Throughout this process, I’ve been thinking that they were too long. This may or may not be the case. Jakob Neilsen has a great article on long vs. short articles as a content strategy.

Of my 13 posts, only 3 are longer than 600 words. Plus, my strategy is not necessarily to get the most traffic. I’m under no delusion that everyone in America will wake up interested in online marketing. Rather, I want a targeted audience and need to relax if my gross numbers are not through the roof. This strategy allows for longer articles since the audience is assumed to be more invested already in the content.

Plus, Neilsen mentions the benefit of having every third article longer than the others. This works out almost perfectly with the length of my articles. The basic truth is that I do not think in little blog posts – I think in fully formed articles. If I try to alter too much of what is my natural inclination, I think it will be detrimental to the blog.

What do you all think? Please feel free to write your thoughts in the comments section. Are you getting what you want out of this blog? Would this blog help the every day guy who is trying to market his stuff online? What headlines drew you in and which didn’t? Are the articles too long or too short? In the end, this is all about what is good for the reader, so don’t be shy.

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