Writing Content In A Web 2.0 World

June 4, 2008 at 5:39 am | Posted in Blogging, Communication, Facebook, General, Marketing, MySpace, Online marketing, Search, Second Life, SEM, SEO, Social Media, User generated content, Web 2.0, White paper | 11 Comments
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You’ve heard all the hype about Web 2.0, but what does it all mean? How will it affect your business?

How do you communicate with potential readers and customers in this new era?

My free white paper, Writing Content in a Web 2.0 World, answers these questions and:

  • What exactly is Web 2.0?
  • How should your writing style change?
  • How has online interaction changed and what will this mean for the future of business?
  • What is the secret new currency in this market?

Download the white paper here: Writing Content in a Web 2.0 World

(The white paper is in PDF format. Download the latest version from Adobe here.)

And of course, please join the conversation! Leave comments here with your thoughts and suggestions for this or future white papers.

I considered requiring you to subscribe to my enewsletter to download the white paper. After all, if you were interested in this subject, it’s a sure bet you will be interested in my other content.

However, I’ve decided that this requirement does not fit well with my overall strategy or the community environment found in a Web 2.0 world.

Rather, I would just ask that you consider subscribing via email or RSS. Thanks!



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  1. […] Web 2.0 Writing Posted on June 6, 2008 by David I know that many reading this blog are somewhat new to the Web 2.0 world. In fact some of you might even have a hard time defining what Web 2.0 is actually!  I have come across a great resource ‘White Paper’ written by WordPress Marketing Bloggers Network member Online Marketer. If you want a basic primer on Web 2.0 and how writing is done differently in this environment please download his free paper here. […]

  2. […] 2.0 Content by OnlineMarketerBlog Online Marketer shares a whitepaper on writing content in a Web 2.0 world. When your customers hijack your brand, this is a necessity. His points will help. […]

  3. […] Writing Content In A Web 2.0 World […]

  4. What a great white paper.

    It’s true. In this day in age, authenticity is key. The quickest way to get blacklisted is trying to be something you’re not.

    Like my mom and many others say: “Honesty is the best policy.”

  5. I just download the paper..
    Maybe I’ll review later..

  6. Hi – the whitepaper download isn’t working – sounds like a great paper & I’d love to read it!

  7. […] 6: Writing Content In A Web 2.0 World […]

  8. Thanks for the great insight. It’s always nice to know you have learned something of value when you have finished reading.

  9. God… I wish someone would shoot this Web 2.0 bullshit…

    Stop wasting our precious tube space with hype and meaningless terms.

  10. These is new to me, I am quiet interested, ok I will look for this web 2.0 for me to know more about this subject.

  11. Ich selbst hab nun mehr als 4 H im Netz gesucht und bin zufrieden, letztlich
    ebendiese Internetseite aufgespürt zu haben. Die Informationen sind hervorragend, außerdem herrscht an diesem Ort ein toller Schreibstil.

    Weiter so!

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